Graphic profileTrademark
The Umeå 2014 European Capital of Culture logo is protected by a trademark and may not be used without the approval of the Umeå 2014 organization's permission.
The graphic profile
In preparation for Umeå's venture to become the European Capital of Culture a graphic profile was designed. It should give the campaign a clear and uniform visual impression. The document described the logo, colours, typography, the selection of photos, advertising, posters, profile material and other such matters.
The graphic profile (PDF) (in Swedish)
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